How to Get the Most Out of Your Color Consultation

So excited to announce this week that I am the official color consultant for Paintzen San Francisco! They’re basically “Uber for painting your home” (pardon the overused *tech analogy* description) – a super turnkey, totally online process, where you pick what you want to have painted, they’ll deliver a fair quote online, and then you can schedule licensed + insured painters to get it done. The thing is, you need to tell them what colors you want to use. And if you can’t decide, I’m your gal (at least in the SF Bay Area).

(And if you’d like some bonus reading, Paintzen featured me as their Designer of the Month – here’s my lil interview on their blog!).

NOZNOZNOZ - Color Consultation - Paint Fan Deck

Just one of several paint chip fan decks from Benjamin Moore! Soooo many colors.

But the world of colors is ridiculously daunting, with wayyy too many colors and brands to choose from. And if you’re hoping to paint your walls just once, or just once in a while, it might feel kind of overwhelming to distill all the options down to a final paint scheme and hope you get it right the first time (if you don’t, though, don’t worry – it’s literally just paint so you can always repaint or paint it back to the previous color). So, unless you have a knack for colors + color theory, getting help via a quick color consultation could be really helpful and save you a lot of time in the process!

Whether you choose to pay an interior designer to help consult on color, or just head to a paint store and talk to the store’s paint expert (some paint stores have in-house color consultants), here are a few tips to make sure you get the most out of your color consultation:

TIP 1: HAVE AN IDEA OF WHAT YOU WANT

Before diving into paint chips, first figure out your vision for the rooms / walls you want painted. Start on sites like Houzz or Pinterest, find inspiration images, and show your color consultant those images. If your heart is pulling you in different directions for a room, narrow it down to 2 different directions max. 3 is too many.

TIP 2: DO THE CONSULTATION DURING DAYLIGHT HOURS

The truest way for you to be able to see the differences across paint chips in the same color family is to view them in daylight. BUT after you take your paint chips home, it’s also important to take the time to view the paint chips (or paint samples, if you paint larger swatches on your wall) during the times you’ll be home. That means if you are always in the office 9-6pm, make sure to decide if you also like the color in the evenings when you’re home to enjoy your room.

NOZNOZNOZ - Color Consultation - Paintzen Projects by Noz Design

These are 4 rooms I’ve had painted for my clients, all working with Paintzen. One plug for them is they have paint crews with the tools and skills to do wallpaper effects like stripes, herringbone, chevrons, etc.

TIP 3: FIGURE OUT WHAT DIRECTION YOUR WINDOWS FACE

If you’re doing a consultation in your space, your color consultant will know to assess what direction your sunlight comes from. If you’re headed to a paint store, figure this out ahead of time and make sure to tell the store expert! Especially with whites and light greys, paint colors can look completely different, depending on whether you have indirect north-facing light, western afternoon sunset light, or direct full exposure south-facing light! Your iPhone has a compass app (totally works!), or you can do a Google Maps search for your building to figure it out.

TIP 4: DON’T BE AFRAID TO GO BOLD

The great thing about paint is, even though it can make a room feel completely different, it’s really just paint (I know I just said this earlier, but it bears repeating!). Which means, even for a rental home, you can always paint it back. If you’re loving a dark or bold color, definitely ask your color consultant to select the right shade of that bold color. It’s likely that the paint chip will feel more muted than the inspiration photo you show, but trust the consultant: photos always deceive the actual color in real life, and end up looking brighter or more saturated in the photo.

NOZNOZNOZ - Color Consultation - Go Bold Even Exteriors

Speaking of BOLD… love that San Francisco has no rules about what color you can paint your house or building. This technicolor art deco fantasy is in the Castro on 17th Street.

FINAL TIP: END THE CONSULT WITH A MAX OF 3 OPTIONS

With as many paint shades as there are, you might be tempted to keep your options open with 4-5 paint shades that you hang on the wall. That is too many. By the end of your consultation, your consultant should help you land on 3 or fewer final options. Those 3 might be 3 very similar shades, or 2 similar shades and 1 totally different option – doesn’t matter. A max of 3 per room / wall will lead to a much more successful final selection, and less over-thinking. A good color consultation should close with you feeling confident about making a decision for your final paint color!

If you have any other questions or want advice on other parts of the color selection process, let me know anytime!